Kristin Henson Creative Developer

DVAC Quarter Page Advertisement

I created this print advertisement for the Philadelphia-based alumni chapter of the honor fraternity Phi Sigma Pi. The advertisement was included in a program for an annual banquet that was being held at the end of the school year. The goal was to let graduating alumni members know about the existence of the chapter, and inviting them to come to events if they're going to move to the area. As the primary demographic was in the 20-25 age group, the ad needed to be trendy and hip, which I accomplished through the use of fresh typography and adopting a familiar tone with the language.

DVAC quarter page ad